Databases are an important part of running an ecommerce business. They are used to store, analyze and manage key information about products, sales and customers. By having this information accessible to you, it’s easy to make intelligent business decisions. You can also share your database with suppliers and logistics partners to increase productivity and efficiency. It’s a win-win for everybody!
If you are just starting out with an ecommerce business, it’s important to have a database program lined up. Most new businesses do well with Microsoft Access because it’s easy to use and similar to other Microsoft Office products. Plus, you don’t need a background in coding to use the program.
Here are some ways that MS Access can be used for your ecommerce business.
Store Product Information
Use your database to store information on your products, including detailed descriptions and specifications, product numbers, prices, availability and special promotions. It’s also helpful to include the supplier of each product so that you know who to order from when availability runs low.
When things change, all you have to do is update your database and your website will show the latest information. This is far easier than having to update your website each time there’s a change in price or quantity.
Organize Customer Data
Your customers are the backbone of your business, so you want to keep track of the types of people you are selling to. The more you know about them, the better you can meet their needs.
Enter in the full names of your customers, along with any personal information you know about them, such as their age range, income level, geographic region and interests. Just be sure that your database is secure, as a database breach can damage your business’ reputation.
Track Buyer’s Journey
The customer journey is also important when learning about your customers and how they shop. Record information on your customers’ product searches, information requests and purchases so that you can build a comprehensive picture of the buyer’s journey.
What types of product preferences do your customers have? What does their purchasing history look like? What is their future buying potential?
Ecommerce databases make it easy to run marketing campaigns. First, you can target specific audiences based on their demographics. This allows you to create highly targeted campaigns that reach the right audience.
Second, you can analyze the transaction information to see how effective your campaigns are. Was there an increase in sales following your promotion? Did your discounted products get more views? As you learn what works and what doesn’t, you can create more effective campaigns.
As you can see, databases are an important tool to have in ecommerce business. While Microsoft Access is user-friendly, it does require a learning curve. To ensure your database is set up correctly and updates your website in real-time, contact Arkware for a consultation.
If your business has been using spreadsheets to track inventory, you may be ready to move onto a more powerful database program like Microsoft Access. Inventory databases are important for several reasons, including storing details and quantities of the products you stock, along with their suppliers. With a well-organized database, you can reduce the time, cost and effort of inventory management.
Below are five simple steps to help you create an inventory database using Access.
Step 1. Consider your business needs.
Think about what your database needs to be helpful to your business’ inventory. For example, what items do you carry? Are there differences that need to be noted? What are the turnover times? This is the type of information that should be included in your database.
Also, figure out how the database will be implemented within your software architecture. In other words, how will Access interact with your other programs? Your IT staff should be able to help you with this.
Step 2. Install Access on your computer.
Decide where your database will be stored – on your personal computer, on an internal server or by a third party. It can then be downloaded and installed. Microsoft Access is part of Office 365. You can buy the basic or premium version and pay $8.25 or $12.50 per user per month, respectively. The premium version comes with additional services, such as Microsoft Exchange, SharePoint and Teams.
Step 3. Build your database.
Once installed, you can start building your inventory database. If you’ve used Microsoft Office before, Access will feel comfortable and familiar. However, building a high-quality database that is free from errors can be difficult to do at first.
To ensure your inventory database is well-built, consider working with a database development company. This way, you’ll have the peace of mind that your database is accurate.
Step 4. Fine tune your database.
Once you have your fields in – units ordered, units received, product information, etc. – you can fine tune the database according to your notes. Be sure to establish relationships between the fields. Find out what values you will have returned when using the database and a way to store them. Also, avoid having duplicate data in multiple fields.
Step 5. Enter in the information.
When your database is properly set up, you can start populating it with information. While you can input the data by hand, an easier option is to import your previous spreadsheet. If you were using Excel, you can click “Excel” and import your spreadsheet this way. Because both programs are developed by Microsoft, they are usually preserved when importing from one to the other.
This is a brief breakdown of how to make an inventory database on Access, but if you have more questions, contact Arkware today. We’ll be happy to help with all stages of creating, managing and storing your inventory database.
Retail businesses large and small benefit from well-organized inventory databases. This type of database holds crucial information about a business’ inventory, such as what the products are, how many quantities are in stock and their supplier. By using an inventory database, you can improve time and efficiency in your warehouse and provide a better service to customers.
Here are four ways that inventory databases benefit retail businesses.
1. Control inventory in real-time.
It’s important to know what products you have in stock at any given time. Otherwise, you run the risk of ordering too much or not ordering enough. With an inventory database, you will have an accurate, up-to-date picture of your stock levels. You can order the right products to keep customers happy without overstocking. Overstocked products take up floor space and eat into your profits.
2. Spot future trends.
With an accurate retail inventory database, you can identify trends and forecast future customer demands. This allows you to plan for weekly or monthly spend, which is especially important during peak seasons. And, if you are planning on running a sale or promotion, you can use your historical data to ensure you have enough stock to meet the increased demand.
3. Automate tedious tasks.
Another benefit to inventory databases is that they automate time-consuming tasks. For example, rather than having your employees running back to check the stockroom, they can pull up what they need on the database. This saves time and allows them to help more customers on the floor and by phone, leading to greater customer satisfaction.
4. Improve order and delivery process.
When you have accurate, up-to-date information on your inventory, it’s easy to make smart decisions for order and delivery. You can group together certain products for bulk pricing and free shipping. For products that aren’t needed right away, you can opt for a slower delivery time to save money. If you do need the products right away, you can find a supplier that meets these needs.
Databases are smart management tools that allow businesses to make strategic decisions to grow their brand. To ensure your database is well-built and provides you with accurate, reliable data that can be used in real-time, contact Arkware today.
Most businesses store sensitive information in their files, such as names, social security numbers and credit card numbers. This information is kept to identify customers and employees. It’s also necessary for completing certain tasks, such as filling orders, issuing paychecks and handling tax matters.
The problem with storing vulnerable information is that it can get into the wrong hands. A security breach can quickly take a toll on your business, leading to lost trust, a damaged reputation and costly lawsuits.
At Arkware, we highly recommend not storing sensitive information like SSNs and credit credit numbers unless absolutely necessary. If you feel that keeping this information on file is required to do business, we strongly encourage encryption.
Below are four principles that the FTC recommends following when building a strong digital data security plan.
1. Know what information you have on your computers.
The first thing is to know what information your business currently has on file. Inventory everything in your workplace: computers, laptops, mobile devices, flash drives, digital copiers, etc. Anything that holds sensitive data should be checked.
Once this is complete, it’s also important to assess what information is coming to you and what you’re doing with it. For example, who sends personal information your way? How is this information received? Who has access to this information?
2. Keep only the information your business needs.
When you know what you have, you can scale down. Chances are, you don’t need everything you have in your possession, so why be liable for it? If you must collect personal information, keep it only for as long as you need it. Here are a few tips to keep in mind.
- Don’t keep credit card information unless you need it
- Use SSNs only for required and lawful purposes
- Allow mobile apps to access limited data and functionality
- Give employees the least amount of information they need to do their jobs
3. Encrypt all sensitive information.
Everyone in your workplace should follow good security practices – not just your IT staff. Make sure employees are properly trained as well. Encryption is one of the best ways to protect sensitive data, as it allows only authorized users to access it. Other steps you can take include:
- Logging off computers at the end of each day
- Running anti-malware programs on individual computers and servers
- Restricting employees’ ability to download software
- Not storing sensitive information on computers without a secure connection
4. Dispose of what you don’t need.
Identity thieves can do a lot of damage with a small amount of information. All sensitive information should be disposed of when you no longer need it. There is no reason to keep this data and be at risk for a devastating security breach. When disposing of information, be sure you follow the best practices. For example, erase computers using a wipe utility program. Shred, burn or pulverize paper documents.
Security breaches happen all the time. Don’t let you business fall victim to one. If you feel that your clients’ personal information is critical to your business, make sure the data is encrypted. Contact Arkware to learn more on data encryption solutions.
Whether you work in database management, or your business relies on database software, it’s important to know what trends are on the horizon. As technology evolves, databases are able to do more things. They become smarter, more intuitive and more efficient. By being aware of the recent trends, you can be certain that you are taking advantage of the latest technology and security.
Below are the latest trends in database management to have on your radar.
Greater focus on security
Businesses that store their data on the cloud are exposed to some risk. This is why it’s important for businesses and organizations to work closely with their IT departments to ensure all data is stored safely and securely.
Database administrators identify potential weaknesses and software problems that could lead to a breach. But, you can’t rely on IT experts and database administrators entirely. Database security is also dependent on a well-built website, proper user authorization and strong passwords.
Automated database management involves automated tools and techniques that increase efficiency and simplify maintenance. This leads to fewer errors and more accurate data. Plus, databases are properly updated and patched as needed to ensure that all users are operating the latest and most secure software version.
Big data continues to be an emerging trend, especially when it comes to big data applications. Thanks to big data, databases can make sense of large volumes of data coming in at faster rates. Some businesses are small and benefit from a relational database with more straightforward data. But, for large organizations and corporations, it’s reassuring to know that their databases can increasingly handle diverse data types.
Organizations continue to move their data to the cloud because of its simplicity and practicality. For example, storing data in the cloud allows businesses to store unlimited data away from their hard drives. This frees up space and relieves burden on internal hardware. Also, cloud storage can be accessed anytime, anywhere. All that is needed is an internet connection.
When you use databases every day, it’s harder to notice all the changes they make. Each software update and patch has light modifications, but all of them add up to more efficient, intuitive databases that can be scaled to any business or organization. To ensure that your database is utilizing the latest trends, contact Arkware for a free consultation.
Whenever we look at an existing Microsoft Access database from one of our clients, we are interested to see how well-built it is. There are clear signs that tell us whether we are dealing with a professionally built database versus an amateur one. If your application was created by someone knowledgeable and experienced, it should run smoothly and have few problems. If it wasn’t, the result is the opposite.
Are you curious to know if your database is good enough for you? Here are the signs that your database is reliable and high in quality.
Data completeness refers to gaps in the data from what was expected to be collected and what was actually collected. A well-built database won’t allow you to submit data unless all data is present. Otherwise, you would have a database with incomplete data, and this would cause problems when making strategic decisions for your business. When all data is complete, you know what you are working with.
When your data is consistent, it aligns with the expected versions of data that are coming in. Professionally built databases tend to have drop-down menus with predetermined options to choose from. This way, the user can select from one of the options rather than creating their own, ensuring that all data is consistent.
Data accuracy refers to whether the data collected is correct and produces what it should. Data accuracy depends on the quality of your database, but it also depends on your employees. If your staff enters incorrect data, there will be errors. The good news is that a competent database minimizes the risk for errors. Elements that can be added to ensure data accuracy include GPS location, time stamp and picture capture.
Data timeliness means that you receive information quickly so that it can be used effectively. Often times, there is a delay between the expectation and the reality. The best way to ensure timeliness is by utilizing real-time data. Anything longer than this is not considered reliable. Real-time data allows your business to make data-driven decisions, so make sure your staff can use data immediately once it has been entered.
These are just a few of the ways that you can determine if your Microsoft Access database is high quality or not. If you need someone to look at your database and ensure that it’s delivering the best performance, contact Arkware today.