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Databases are incredibly important tools for today’s businesses and organizations. Typically, businesses start off with a spreadsheet and upgrade to a database later on. Databases are much more efficient and can help you run all aspects of your business, from customer transactions to inventory to sales. 

While you don’t need to be a coding expert to set up a database (Microsoft Access is user-friendly), it’s still a good idea to work with a database consulting company. This way, you can ensure that you choose the right database and that everything is set up correctly. Below are five important reasons why you need a good, reliable database. 

1. Accurate Data 

You rely on your database to provide the right information at the right time. However, the reports you run are only as reliable as your database. It’s important that your system is set up properly so that you can ask questions like, “How many units were sold last quarter?” Or, “Where can I reach this customer?” 

2. Customer Relationship Management 

Most businesses wouldn’t exist without their customers. It’s crucial that you choose the right customer relationship management (CRM) database and ensure that it’s powerful enough to store and process all customer data. In fact, some CRMs can help you launch marketing campaigns and send out email newsletters. 

3. Inventory Tracking 

Managing inventory is a difficult task, but it must be done. If you have too much product on hand, you’ll waste money. If you have too little, you won’t be able to fulfill orders. The right database solution will track all inventory and avoid the errors that occur with manual inventory tracking. 

4. Business Growth 

When you’re able to run reports, compare numbers, access customer details, track inventory, manage campaigns and more, you can take charge of your business and make strategic decisions. Eventually, your company will grow and reach new milestones. 

5. Security 

A good database is secure and protects sensitive information. It needs to be set up properly from the beginning, such as by limiting access to certain users, determining how sensitive data will be stored, encrypting information and having protocol if suspicious activity is determined. 

In the end, you don’t just need a database – you need a good database. To ensure your database’s architecture is optimized for your business needs, contact Arkware today.